Aug 30

Here are some interesting headlines from this week’s search engine reading:

More questions than answers on Google Books
A young man from the University of California at Berkeley’s School of Information asked Google’s Clancy what kind of message was sent when Google decided to “copy first and answer questions later.” (CNET Aug 29 2009)

Bundling Won’t Help Microsoft Bing Versus Google
Microsoft Bing is not gaining significant traction. (Google Watch Aug 29 2009)

Translate documents: sharing across languages and generations
You can now automatically translate documents into 42 different languages in Google Docs. (Google Docs Blog Aug 27 2009)

Collecta for realtime search
It pulls content from blogs, blog comments, Twitter, Jaiku, Indentica, Flickr, TwitPic, yFrog and video from YouTube and Ustream. (Phil Bradley Aug 27 2009)

Download Over a Million Public Domain Books from Google Books in the Open EPUB Format
EPUB is a lightweight text-based digital book format that allows the text to automatically conform (or [...]

Original post by WiadomoÅ

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Aug 27

Here is some information on four upcoming conferences that will interest many of our readers: Searchonomics, PPC Summit and Semphonic’s X Change. Pandia readers get a 10% discount on PPC Summit and four lucky Pandia readers get a free ticket to Searchonomics.
PPC Summit
PPC Summit present the “Pay Per Click Profits Road Map”. Join them in Los Angeles Sept. 23-24 and Chicago Nov. 4-5.
At PPC Summit you will learn how to improve your pay per click advertising.
PPC summit is a pay per click advertising training event, where you’ll learn from search engine marketing experts during two days of in-depth sessions covering profitable pay per click best practices on Google, Yahoo, MSN/Bing and more.
Pandia readers get an extra 10% in savings off two day rates — you will save a total of 35% if you sign up by the early bird date for a two-day conference pass!
Register now! SAVE [...]

Original post by WiadomoÅ

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Aug 25

Podcasting Tools is a strong podcasting resource.
Original post by Per and Susanne Koch

Original post by WiadomoÅ

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Aug 25

There are many, many things that separate a good podcast from all the rest. Here are a few to consider…
Recording Quality
The quality of the recording is probably the most critical component of a podcast. A good podcast is easy to understand, and should be recorded at a volume level that makes it easy for listeners to hear all that is said.
The Hallmarks of a Good Podcast
Original post by Per and Susanne Koch

Original post by WiadomoÅ

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Aug 25

The launch of Wolfram|Alpha in May was preceded by a huge amount of hype. Wolfram|Alpha was hailed as a potential Google killer and an entirely new kind of search engine. After a couple of months of being used by real searchers for real life queries it is clear that it is neither.
Wolfram|Alpha is not a Google killer. This is eminently clear if you take a look at the numbers. Andy Beal reports that Wolfram|Alpha’s traffic has dropped 82% since its launch.

But the verdict is supported by more than numbers. Wolfram|Alpha is in fact not a search engine at all. It’s a fact engine. Most of the queries you take to Google, Yahoo or Bing makes no sense to Wolfram|Alpha.
The input problem
Wolfram|Alpha is not good on natural language processing. In fact, it demands input according to quite particular rules. In a recent blog post about recent developments of Wolfram|Alpha [...]

Original post by WiadomoÅ

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Aug 24

Google, Yahoo, and MSN can all spider and index text-based PDF files, and generally they rank quite well. PDF files can be used to seize top listings for important keywords and keyword phrases. In order to have a PDF effectively rank well in organic searches, it should be optimized for the search engines, just as you would optimize a web page. Optimization of PDF files for search engines is very similar to search engine optimization for other types of content…
Optimize PDF Files For Search Engines
Original post by Per and Susanne Koch

Original post by WiadomoÅ

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Aug 24

Growing subscribers of your RSS feed will expand your reach. Put the appropriate effort into marketing your RSS feed, so you can increase adoption and spread the message contained in the RSS feed.
Feed Validation
Make sure that the feed is properly formed. Some RSS readers and aggregators will be unable to compensate or read an RSS feed that is not correctly formed. There are both web-based and desktop feed validation tools available that can help determine whether an RSS feed is properly formatted or not.
Increase RSS Feed Subscribers
Original post by Per and Susanne Koch

Original post by WiadomoÅ

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Aug 23

Here we go! The major search engines news of the week on one easy accessible page:

Where Yahoo Leaves Google in the Dust
When serving financial news and information, for example, Yahoo draws 17.5 times the traffic of Google, according to comScore Media Metrix. (New York Times Aug 22 2009)

Google Rises to Microsoft, Yahoo, Amazon Google Book Search Challenge
The non-profit Internet Archive group next week plans to announce the Open Book Alliance, a gathering of companies and library associations poised to challenge Google’s settlement with the Authors Guild and the Association of American Publishers. (eWeek A

Remember Cuil? Now It’s a Real-Time Search Engine
While Cuil has been quiet – a non-story – for months, it has now suddenly reemerged with an array of new features based on bringing real-time news and search results. (Mashable Aug 21 2009)

Yahoo Sponsored Search Targeted In Phishing Attack
Yahoo Sponsored Search Marketing tool is the latest target of [...]

Original post by WiadomoÅ

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Aug 23

Burma (Myanmar) launches a search engine contest. Pandia suspects it is a ploy designed to develop censorship technology.
According to Alt Search Engines The Myanmar Computer Professional Association (MCPA) has invited individuals and groups to compete for the MCPA Challenge Winner 2009 under the title of the Myanmar Search Engine Contest.
The Alt Search Engine article looks like a rewrite of a press release, and is fetched from TMC.net. It says:
“The research-based contest is held with the aim of encouraging the development of the country’s information and communication technology (ICT), expanding the use of the yanmar language in ICT sector and enhancing the youth’s interest in the creation and ICT research.”
The contestants are given six months’ time to prepare for the research and the best contributor will be awarded 3,000 U.S. dollars in cash. That’s a lot of money in a poor country like Burma.
This must be a ploy blessed by the [...]

Original post by WiadomoÅ

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Aug 23

This week Microsoft, Yahoo! and Amazon decided to join the forces trying to stop Google’s book scanning program.
Google (NSDQ:GOOG) has made deals with publishers and libraries in order to be allowed to scan all the books in the world. It may sound like a mad man talking, but Google’s plan is actually to index the texts of all the printed material in the world and make it searchable on the net.
The idea is not to provide all this content for free, but to let people search the content, get relevant text snippets from selected pages of the book and than choose to download a digital copy or buy a physical copy for a fee.
Books in the public domain will be made available by Google for free. Many of them are already.
The usefulness of universal book search
Having worked in research for years, Google’s plan sounds like music our ears. Google [...]

Original post by WiadomoÅ

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