Yahoo! is to abandon its own search technology, according to a deal it has made with Microsoft. Bing will power Yahoo! Search. Pandia looks at what it means for searchers.
So now it is clear. After much haggling, quarreling and hateful words, there will be a Yahoo!/Microsoft deal. However, we are not talking about Microsoft taking over Yahoo! and its search engine anymore. We are talking about a search and search advertising partnership.
While the original plan could entail that Microsoft (NSDQ:MSFT) took over Yahoo! (NSDQ:YHOO) to acquire its search technology, now it is the other way round. Microsoft’s Bing search engine is to power Yahoo! search.
The end of the Yahoo! Search Engine
Seen in this light Microsoft’s large investments in Bing makes even more sense. Microsoft turned Live Search into Bing not only to win the hearts and minds of the masses, but to convince Yahoo! that they have the technology needed [...]
Original post by WiadomoÅ