Jun 29

We have been making an effort to Go Green, thought this might help some of our customers:
A business that makes the decision to be environmentally-conscious will often promote goodwill among potential customers, while making the world a better place for future generations. Many businesses hesitate to adopt green practices because they fear it will hurt their bottom line and negatively impact profits. But many eco-conscious businesses discover that they can actually save money and bring in new customers who specifically patronize companies that actively make an effort to be environmentally friendly. Many customers may even be willing to pay a bit more for a product or service from a company that is green.
Many businesses already do things that are eco-friendly, not necessarily because they are sensitive to green living, but simply to save money. That does not, however, diminish the value of their green efforts. The trick for businesses is [...]

Original post by WiadomoÅ

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Jun 29

There are several venues for meeting fellow search engine enthusiasts and marketers: Danny Sullivan’s SMX, Search Engine Strategies, the Webmaster World conference and the PPC Summit. Here are the upcoming events.
Webmaster World PubCon
The Webmaster World “pub conference” stated out as a simplistic meeting of people over some beers in a pub in London in 2001.
Since then the show has turned into something much bigger, with a huge annual search engine marketing conference and expo in Las Vegas.
This July 24, however, PubCon is back at the Cittie of York pub in London for an informal afternoon.
The next big event is in Las Vegas November 10 to 13.

Search Engine Strategies
on August 10 to 14.
The next Search Engine Strategies Conference and Expo is in San Jose in California
Europeans may want to take part in the Berlin conference on November 24 to 25.
SMX Search Marketing Expo
SMX is all over the [...]

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Jun 28

It’s Sunday and Pandia gives you the most important search engine news headlines of the week.

Google Rules Mobile Search — for Now, Report Says
Popular search engine Google not only dominates the web game but has taken to lead the mobile search domain globally as well, a report from Web browser company Opera said recently. (PCWorld June 27 2009)

Great Wall of Facebook: The Social Network’s Plan to Dominate the Internet — and Keep Google Out
Facebook CEO Mark Zuckerberg envisions a more personalized, humanized Web, where our network of friends, colleagues, peers, and family is our primary source of information, just as it is offline. (Wired June 22 2009)

More real-time search startups join the fray
Real-time search allows users to find out what’s happening now on any topic, unlike traditional search engines, which bring up the most authoritative results over time as judged by page links. (The Industy Standard June 26 2009)

Study Suggests [...]

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Jun 25

At the end of two and a half years, the EU project CHORUS concluded its work at a conference in Brussels recently. The conference focused on status and challenges of multi media search engine technology, but also addressed the challenges, gaps, commonalities, difficulties, targeted/expected impacts and success criteria related to search initiatives.
CHORUS has been a European Coordination Action which aims at creating the conditions of mutual information and cross fertilisation between the European projects dealing with Multimedia Content Search Engines. National and international initiatives have also been included.
The conference was accompanied and animated by a stand exhibition of 11 research projects participating in the CHORUS cluster and two external research projects (all in the domain of multi media search engines). The complete list of projects can be found at the end of this report or on the Conference Web site.
All Powerpoint presentations from the conference are available, as well [...]

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Jun 23

Pandia discusses the role of search engine rankings in online marketing and reviews a new tool that helps you keep track of your own results.
There used to be a time when a number one position in the search engines was considered the highway to online marketing heaven. More people used to click on the three top positions than all the others combined.
Mixing different types of results
Lately things have become slightly more complicated.
Google’s Universal Search mixes results from various databases, including regular web pages, news sites, image and video listings and blog posts.
Bing sorts results into several topic sections, encouraging searchers to scan the whole of the first search engine result page before clicking.
This means that more of the first page of results become valuable marketing property.
That doesn’t change the old saying, though: Being on page 1 for a popular search query will bring you a lot [...]

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Jun 22

Tomorrow June 23rd we will be participating in a website review webinar, join us!
Original post by Per and Susanne Koch

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Jun 21

Here are some of the search engine news articles we found interesting this week:

China to Google: No porn, or else
Google has acknowledged that the Chinese government asked it to disable a search feature with the goal of censoring pornography (Cnet June 19 2009)

Google’s censorship struggles continue in China
On June 4, 2009, Google.cn blocked all searches for “Tiananmen Square,” even ones not related to the massacre that took place on that date in 1989. (Cnet June 16 2009)

Google Street View Imagery Leads to Arrest
Dutch twin brothers who mugged a teenager in the northern town of Groningen were arrested after being caught on camera by a car gathering images for Google’s online photo map service (Blogoscoped June 19 2009)

Google Goes Rainbow For Gay-Related Searches
Google is once again flying rainbow colors to support gay pride celebrations (SE Land June 19 2009)

Google’s Matt Cutts on PageRank sculpting
Probably the most popular way to envision PageRank [...]

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Jun 21

Ask and Ask Jeeves go back to basics and launch an enlarged question and answer database that allows for natural language search queries.
Those who have followed Ask.com AKA Ask Jeeves since 1996, know that it started out as a natural language query search engine. The idea was that you should be able to enter a regular question in the search box and get a sensible reply in return.
Originally: a human powered Q and A directory
Given that computers are pretty stupid beasts at best, Ask Jeeves used human manpower to generate a database for the most common questions and answers.
In that way the search engine was more like a human edited directory than an automatically generated search engine.

Adding keyword search
They did add results generated by a regular search engine, though, and in 2001 they acquired the Teoma search engine, switching the focus over to more traditional keyword searching.
Now, however, Ask [...]

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Jun 18

FeedForAll will be presenting on SEO, and Internet Marketing at the upcoming Software Industry Conference July 16-18th in Boston, MA. Join Us!
Original post by Per and Susanne Koch

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Jun 18

Learn the ABCs of RSS Feeds
Original post by Per and Susanne Koch

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