Dec 23

Those of you who follow the search engine scene regularly know that you need to keep up with what search engine guru Danny Sullivan and his friends are doing over at Search Engine Land.
Now Search Engine Land has a new look. The logo and and the color scheme are the same, but the lay-out is different.
First of all: There is more room set aside for the main news stories. Stories that the editors find less ground breaking are presented in a separate text box called Search News in Brief.
Other text boxes present recent feature articles, how to articles and comments.
Secondly: Search Engine Land introduces a premium membership giving you access to additional content. When Danny Sullivan edited Search Engine Watch, that site also had a subscription service — at least for a while.
Members of Search Engine Land get access to two years worth of stories categorized into [...]

Original post by WiadomoÅ

Dec 23

It is a well known fact that Google owns YouTube. Few people know, however, that Google is using YouTube to teach users about their services.
Maybe they are not marketing those services in the right way, or maybe people don’t consider the possibility.
We are here to rectify that. Over at the Google YouTube channel there are quite a few videos that should interest searchers and search engine marketers.
Google search
First: There are actually not that many videos telling you how to search the web using Google. It could be Google believes this is so easy that you do not need a video to tell you what to do. Or, it could be that the web search people are not as interested in videos as — let’s say — the Google Maps people.
The best search tips video we have found so far isn’t actually made by Google at all, but by DL.TV. [...]

Original post by WiadomoÅ

Dec 21

This week’s search engine scene, as mapped by Pandia:

ComScore: YouTube Now 25 Percent Of All Google Searches
Video search on YouTube accounts for a quarter of all Google search queries in the U.S. (TechCrunch Dec 18 2008)

A Look-See at Yahoo’s New Open and Social Launch!
A lot of the new open and social elements that Yahoo has long said it was injecting into its most popular products. (BoomTown Dec 16 2008)

Google Webmaster Tools Now In 40 Languages!
Google Webmaster Tools has announced, the addition of 14 more languages, taking the count to 40 languages! (PageTraffic Dec 17 2008)

What the Economic Times Mean for Link Building
We’re seeing stories about how to get the most out of your search campaigns right now, looking for SEO opportunities in tough economic situations, and big brand SEM strategies. (SEO Speedwagon Dec 17 2008)

What Is BlackHat SEO? 5 Definitions
SEOrefugee thread opened up a great discussion on what BlackHat [...]

Original post by WiadomoÅ

Dec 21

Pandia celebrates its 10 year anniversary. Here is the strange story about how Pandia was born out of an act of the Norwegian parliament.
By Per Koch, co-editor of Pandia
In Web time Pandia is ancient.
It was born in December 1998, a couple of months after Google was incorporated. At that time AltaVista was the best search engine around, and a large number of search engine companies competed for the number 1 spot.
Remember Infoseek, Hotbot, and Excite? They were all listed on the Pandia home page of early 1999.
Although a lot of our visitors believed Pandia was yet another American corporation trying to conquer its part of the growing search engine market, it was in fact a hobby site run by two Norwegians: My wife Susanne and myself.
All-in-one link collection
Pandia started out as an all-in-one link and search form collection, gathering a large number of relevant search tools in [...]

Original post by WiadomoÅ

Dec 16

Podcasting content comes in a wide variety of shapes and sizes. Businesses are finding many different and creative ways of incorporating podcasts into their business strategies and marketing plans.
Here are just some of the various types of content that businesses are turning into podcasts… Podcasting Content
Original post by Per and Susanne Koch

Original post by WiadomoÅ

Dec 15

As the masses have adopted RSS as a more mainstream communication medium, Web 2.0 businesses and publishers have adopted unique and unusual tools to manipulate RSS content. Here are just some of the various RSS tools that are currently available…
Unusual RSS Tools
Original post by Per and Susanne Koch

Original post by WiadomoÅ

Dec 14

Yahoo! continues to be in trouble and sacks some of it’s employees. The Google Chrome browser is out of beta. The Indian government believes terrorists made use of Google Earth satellite imagery. Google Book Search includes scanned magazines. These are just a few of this week’s selected search engine news articles from around the web-

A lot of Brits don’t understand search engines
Most Britons either have no idea or an inaccurate view of how online search results are determined, according to the Online Search Matters Survey (Guardian Dec 12 2008)

Use SearchWiki To Rank Your Web Site Higher in Google
If thousands of people remove a page using SearchWiki, Google may respond in kind by removing the offending result. (SE Roundtable Dec 10 2008)

Google Zeitgeist 2008 Live; Lycos Announces Top Searches of 2008
What people has been searching for in 2008 (SE Land Dec 10 2008)

Jerry Yang’s Entire Memo to the Yahoo Troops [...]

Original post by WiadomoÅ

Dec 7

More and more people are responsible for information dissemination on the Web, often without any formal — or even informal — training in search engine optimization. Here is a presentation I gave at the Online Information Conference in London On December 2:
The presentation outlines six tounge-in-cheek typologies representing tried and true ways of making content visible online. These techniques do not include tweaking of meta tags. In fact they don’t require HTML skills at all. They focus, not on building web pages that search engines like, but on writing content that real web searchers are looking for.
Easy Search Engine Visibility
View SlideShare presentation or Upload your own. (tags: koch susanne)

Make Pay Per Click Pay Off Big!

Original post by Per and Susanne Koch

Original post by WiadomoÅ

Dec 3

NotePage, Inc. released a new version of their popular RSS2HTML script. RSS2HTML is a free PHP script that converts RSS feeds into HTML web pages. The RSS2HTML script allows webmasters to easily display RSS feeds on their websites.
Additional Details on RSS to HTML Script Release
Original post by Per and Susanne Koch

Original post by WiadomoÅ

Dec 2

As the masses have adopted RSS as a more mainstream communication medium, Web 2.0 businesses and publishers have adopted unique and unusual tools to manipulate RSS content. Here are just some of the various RSS tools that are currently available…
Unique RSS Tools
Original post by Per and Susanne Koch

Original post by WiadomoÅ

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