Oct 5

Google adds link to selected automatically translated search results in Non-English versions of the search engine.
Google [NSDQ:GOOG] has spent millions on its translation program. You may think this is mainly to compete with other online machine translation services like Yahoo’s Babelfish. It is actually much more.
The goal is to make web pages in most languages available for searchers, regardless of their own first language. Hence if you use the Norwegian version of Google over at google.no, the search results may include a link to translated versions of Non-Norwegian web sites. This way Google will gain some satisfied users and even more pages on which to place ads.
There are only some 5 million people who speak and write Norwegian, which means that there are a limited number of web sites available in that language. Including translated sites in search results will widen the amount of information available for Norwegians.
(It [...]

Original post by WiadomoÅ

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Oct 5

Although the search engine news may be dominated by the big three (Google, Yahoo! and Bing), there is a lot of search engine innovation elsewhere as well.
Some of these alternative search engines are looking for beta testers.
Charles Knight of AltSearchEngines.com has sent us the following list of search ventures looking for testers. Sign up if you want to experience the front end of search engine innovation or are just curious.

iGlue

Twingly Channels

Wowd

FirstRain

topikality

Measy

Vuuvi

Askpeopleyouknow

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Original post by WiadomoÅ

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Oct 4

Last week we told you about how Google had added book search to their Search Options feature. This week they added more options.
The Search Options feature is a link added to Google’s [NSDQ:GOOG] search result pages. Click on the Search options link under the search form and Google will add a left hand column with additional services.
Bing and Yahoo have similar links in their left hand column. However, those left hand columns are part of the basic lay out. There is no need to click on a link to make it visible. It may be that Google do not want to confuse unskilled searchers unduly. We will unconfuse the service for you!
As you might remember from our original presentation of Search options, the column presents four sections with tools for refining your search. The first bullet point on each section is the default choice for a regular search.
Google has announced [...]

Original post by WiadomoÅ

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Sep 27

Google has made a few interesting tweaks to its web search offering and adds “deep links” directly to subsections of result pages.
Snippets with direct links to relevant content.
Google (NSDQ:GOOG) has always added a short “snippet” containing information on what the relevant web page is about. This text is normally extracted from the page itself. Google “snips” out a paragraph that seems relevant to your query. Alternatively they make use of the Description tag found on the page or a description found in the Open Directory.
Now Google may add “deep” links to relevant sections on the page, making it possible to go directly to the information you are looking for.
The Google Blog gives the query “trans fat” as an example.
One of the results is from the Wikipedia. Google will now add links to sections of the Wikipedia page, sections on sub topics like Chemistry and Nutritional Guidelines.
These links [...]

Original post by WiadomoÅ

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Sep 17

Real time indexing has become the new holy grail in the search engine business. Pandia takes a look at how Google is doing.

The Twitter effect
It is Twitter that is the culprit. If you follow the debate that is taking place there on a specific topic, you may get the news as soon as they happen.
Google (NSDQ:GOOG) has to compete with that, but the traditional web search engines were not really built for that kind of immediate indexing.
First of all it takes time for the search engines to visit all the existing web sites (Google now has some 1 trillion web pages in its index), and if you want your search engine index to stay perfectly fresh, you would have to revisit all those pages once every — well, I don’t know — every five minutes, maybe?
That kind of indexing traffic would cause the Internet to kneel and [...]

Original post by WiadomoÅ

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Aug 16

Here are some interesting headlines from the world of search engines:

Google’s Got the Edge in Search Loyalty: Report
Search market leader Google holds greater loyalty among its users, who conduct more searches a month than those on Yahoo and Microsoft (Reuters Aug 14 2009)

How to fix your nofollow screwup
Still, it makes sense that if you remove a LOT of internalized nofollows all at once, you’ll see a sudden shift in the way a search engine values your Web content. (SEO Theory Aug 14 2009)

Microsoft / Yahoo Union Not Likely to Raise Real EC Concerns
The impact on the competitive environment in Europe posed by this partnership will be nominal at best. (Marketing Pilgrim Aug 14 2009)

Roundtable Covers 30 Sessions at SES San Jose 2009
The SES San Jose conference is now complete. Roundtable has the coverage. (SE Roundtable Aug 14)

Now YouTube goes more search-like
It’s not a complete redesign by YouTube, its just the [...]

Original post by WiadomoÅ

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Jul 12

The search engine news sphere has been dominated by Google (NSDQ: GOOG) announcing the birth of the Google Chrome Operating System this week. We think this will become a very important launch, mainly because of what the Chrome OS will not be.
It will not be another Windows for running large applications on your own computer. As a matter of fact, the Chrome OS is nothing but a shell surrounding the Chrome web browser. You will use the browser to run your applications, and those applications will mainly be run on computers up in “the Cloud”: on Google’s own servers, Google hope.
We have given our take on Google’s long term plans in our article The long term plans for Google world domination.
Here are some more interesting articles and posts from the world of searching and search engine marketing:

Google’s New Report Offensive Images Feature
If you go to Google Images and search [...]

Original post by WiadomoÅ

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Jul 10

This week Google (GOOG) announced the Google Chrome OS for PC’s, and people are as confused as ever regarding what Google is up to. Pandia argues that this is not another random innovation from Google’s side, but part of a long term strategy for Google’s continuous domination of the web.

Long term strategy or random innovation?
Google is proud of its 20 percent rule. Its employees may spend 20 percent of their time on their own personal projects, as long as these projects are — in some way or other — relevant to Google’s present or future activities.
Google can only win through this deal, as their employees work more than 100 percent anyway. Many innovations thought up in these 20 percents are subsequently put to the test in Google Labs, and some become permanent members of the Google family.
This may lead people to think that Google is a company [...]

Original post by WiadomoÅ

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Jun 25

At the end of two and a half years, the EU project CHORUS concluded its work at a conference in Brussels recently. The conference focused on status and challenges of multi media search engine technology, but also addressed the challenges, gaps, commonalities, difficulties, targeted/expected impacts and success criteria related to search initiatives.
CHORUS has been a European Coordination Action which aims at creating the conditions of mutual information and cross fertilisation between the European projects dealing with Multimedia Content Search Engines. National and international initiatives have also been included.
The conference was accompanied and animated by a stand exhibition of 11 research projects participating in the CHORUS cluster and two external research projects (all in the domain of multi media search engines). The complete list of projects can be found at the end of this report or on the Conference Web site.
All Powerpoint presentations from the conference are available, as well [...]

Original post by WiadomoÅ

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Jun 21

Ask and Ask Jeeves go back to basics and launch an enlarged question and answer database that allows for natural language search queries.
Those who have followed Ask.com AKA Ask Jeeves since 1996, know that it started out as a natural language query search engine. The idea was that you should be able to enter a regular question in the search box and get a sensible reply in return.
Originally: a human powered Q and A directory
Given that computers are pretty stupid beasts at best, Ask Jeeves used human manpower to generate a database for the most common questions and answers.
In that way the search engine was more like a human edited directory than an automatically generated search engine.

Adding keyword search
They did add results generated by a regular search engine, though, and in 2001 they acquired the Teoma search engine, switching the focus over to more traditional keyword searching.
Now, however, Ask [...]

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